This budget hotel in San Juan, Puerto Rico had been empty for years before an investor purchased the property and started upgrading the lobby and rooms. The owner contacted Caribbean Consulting since their own initial marketing efforts resulted in unprofitable occupancy and very negative reviews.
Caribbean Consulting worked with the owner to upgrade rooms to match the elegant renovation of the hotel lobby and position the property as a ‘no-frills’ hotel for World Travelers who appreciate a low every-day price with flat-panel cable TV, air conditioning, FREE Wi-Fi and 24 hour front desk.
We leveraged their position in the Santurce Arts District and arranged for the hotel to be the host hotel for artists participating in the FERINART – International Artisans’ Festival held every two years in Old San Juan. With easy bus access to Convention Center, Old San Juan, Plaza las Americas shopping and medical facilities – target markets were easy to identify and attract.
Search Engine visibility as the number one hotel for ‘san juan budget hotels’ quickly brought 100% occupancy on weekends and a new website clearly explained location, ‘no-frills’ rooms and easy of public transportation.