Coqui Inn: San Juan – Isla Verde, Puerto Rico
Comprehensive Marketing Program: The owner and manager of two budget hotels retained Caribbean Consulting to help market Green Isle Inn and Casa Mathiesen Guest House. They had invested in substantial renovations and staff training, but could not enforce rack rates or attract the international market that would appreciate their improved rooms and facilities.
Caribbean Consulting recommended re-branding the two properties as ‘Coqui Inn’ and re-position the property as an ‘express-style’ hotel. A new website, online distribution contracts, directory listings, staff training and signage have ‘re-invented’ this property. Raising rates and setting realistic expectations have resulted in higher average nightly revenue and guest satisfaction.
The owner/manager has retained Caribbean Consulting on a monthly contract for yield management, general business consulting and customer satisfaction/image management as theycontinue to upgrade their property and reputation.
Update: December 2006 – New owners are now working with Caribbean Consulting to upgrade rooms and public areas to create a ‘hip & fun’ atmosphere and personality for the hotel including new poolside murals from well-known local graffiti artist ‘SKE’. This is his first project using a hotel as artwork. You can also see examples of his work around San Juan and in promotional artwork for some of Puerto Rico’s most famousRaggaeton music stars such as Daddy Yankee, Tego Calderon and Don Omar.
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