Don’t Stop the Carnival Program: Cal and Joan Coolidge did what many people just dream of – they found a small Caribbean hotel for sale on the internet, sold their home, packed their bags and relocated to paradise.
They called Caribbean Consulting to give them a ‘crash course’ in how to position the property within target markets and quickly get them up and running in as many distribution channels as possible.
We then worked with the owners to define their product, tell the story of their historic inn and set guest expectations that could be met and exceeded.. We reviewed comparative properties and set rates that would satisfy both guests and the owner’s financial objectives for the business.
Databases were created for online distribution systems (GDS), a prototype website was created to guide their local web developer and net rates were established to facilitate sales from wholesalers and local dive/adventure shop operators who we not booking customers at The Pink Fancy.
The owners now have a firm foundation to complete the action items in their ‘Road Map to Success’ which will continue to build on the foundation Caribbean Consulting laid during our one week onsite assignment.