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Lazy Parrot Mini-Resort

The Lazy Parrot Inn had been a favorite small hotel in the surfing town of Rincón, Puerto for more than a decade.

Competition from beachfront hotels, inns and guesthouses was putting the Lazy Parrot at a disadvantage due to confusion about their location and proximity to surfing, beach bars and water sports.

Working with the Tourism Association of Rincón, Caribbean Consulting defined the hotel and its location ‘above the beach’ on the newly branded ‘fun coast’ section of Puerto Rico’s surfing capital with easy access to the ‘surfing coast’, ‘downtown’ and ‘Caribbean coast’.  With location now perceived as an asset – website, listings and online distribution sold the Lazy Parrot as the best location in town!