British Virgin Islands
British Virgin Islands Tourist Board
Destination Merchandising Audit: Caribbean Consulting was retained by the BVI Tourist Board in order to propose an online marketing strategy for Tortola, Virgin Gorda, Anegada and Jost van Dyke that would help identify each island as a tourist destination and avoid the ‘generic Caribbean’ image that existed on the previous website.
Working with hoteliers and tourism companies on each island, we proposed a prototype website design and marketing campaign with presented each island as a unique destination within the island group.
The marketing concepts were so well received, that the prototype was used as an interim website and served as a ‘request for proposals’ as web developers submitted bids for a permanent website and ‘content management system’.
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