US Virgin Islands Hotel & Tourism Association
Custom Consumer Marketing Program: Building on the success of our Puerto Rico website – we established a Consumer Marketing Website for the U.S. Virgin Islands based on potential guests ‘lifestyle and needs’ to show how ‘Its just easier… to plan a vacation on St. Thomas, St. John and St. Croix.
Emphasizing large resorts along with small ‘VirgINNS’ – the site effectively attracts potential guests through high search engine placement and links them directly to participating hotel’s website to encourage direct bookings,
Caribbean Consulting has been retained to maintain this site and promote the destination through ‘pay-per-click’ advertising, banner ad programs on strategic websites, monthly usage statistics and conduct online sweepstakes to increase destination awareness.
Update: December 2006 – New design under development for January 2007 implementation.