Destination Marketing

Caribbean Consulting developed a full working prototype for the British Virgin Islands Tourist Board(left) which was used as their official website for the BVI while their advertising agency developed the final version (right) based on our destination merchandising project.

With global competition from destinations such as Las Vegas, Orlando, Dubai or anywhere with a beach, Tourist Boards can no longer stay competitive by simply creating databases of accommodations, attractions, restaurants and transportation options. Destinations have to ensure that they don’t suffer from ‘second-choice syndrome’ or simply fall off the international tourism map.

Caribbean Consulting uses proven methodology to help Tourist Boards compete in today‚Äôs global market by challenging management and staff to ‘think like consumers’ and present their destination as a world-class product that travelers want to buy.