I'm a self-motivated executive that just makes things happen.
As a proven marketing/communications executive, I have worked with senior management, international diplomats, world-class entrepreneurs, regional politicians, national hotel & trade associations, non-profit organizations, celebrities and occasional divas. My role has always been to bring together diverse and often conflicting cultures, motivations and goals into win-win solutions that 'make it look easy' and move projects forward.
Projects throughout the Caribbean, Central America and Europe give me a unique perspective and ability to excell in English, French and Spanish-speaking environments.
San Juan, Puerto Rico (2016 - Present)
Senior Consultant: Specializing in target marketing and product development for the French-speaking market. Initial project is Bon Voyage La Femme - marketing experience-based tours for the mature, female traveler leveraging the 'timid traveler' trend in upscale international travel. Initial tour destination planned for Paris, France as a test of concept prior to expansion to the French Caribbean and beyond.
Nadal & Associates
Miami, Florida (2001 - 2016)
Account Executive: Publishers' representative for marketing/advertising throughout the Caribbean and Central America. Major publishers included Smithsonian Magazine, Bridal Guide, Martha Stewart Weddings. Advertising clients ranged from boutique hotels to mega-resorts and national tourism boards. Extensive travel to the Caribbean region and international conferences in Europe to develop and maintain publisher/client relationships.
Caribbean Hotel & Tourism Association
San Juan, Puerto Rico & Miami, Florida (1982 - 2001)
Director of Membership Development: Acquisition, maintenance and communications management for the leading hospitality trade association in the Caribbean. Marketing strategy for more than one thousand members including private sector hotel owners/operators, hospitality suppliers and company representatives, government tourism officials and related travel professionals from throughout the greater Caribbean region, the United States, Canada and Europe.
Responsible for the editing and production of the association’s directories and main publications. Coordinated special committee meetings and assisted in the organization of major Caribbean conferences. Responsible for the Annual Small Hotels Retreat and Small Hotels Study Tours.
Professional-level fluency for both spoken and written translation with technical accuracy & cultural sensitivity of communications.
Graduate Studies in Translation
University of Puerto Rico
Rio Piedras, 1996 - 1998
BA in Sociology
University of Puerto Rico
Rio Piedras, Puerto Rico