With global competition from destinations such as Las Vegas, Orlando, Dubai or anywhere with a beach, Tourist Boards can no longer stay competitive by simply creating databases of accommodations, attractions, restaurants and transportation options. Destinations have to ensure that they don’t suffer from ‘second-choice syndrome’ or simply fall off the international tourism map. Caribbean Consulting…

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British Virgin Islands Tourist Board Destination Merchandising Audit: Caribbean Consulting was retained by the BVI Tourist Board in order to propose an online marketing strategy for Tortola, Virgin Gorda, Anegada and Jost van Dyke that would help identify each island as a tourist destination and avoid the ‘generic Caribbean’ image that existed on the previous…

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San Juan + Culture = Santurce Arts District Since our office is in the newly designated Santurce Arts District of San Juan and just steps from Ponce de Leon Avenue – we’re in the middle of the redevelopment of San Juan’s theater district. Soon to become San Juan’s ‘Avenida de las Artes’ we are developing…

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