Competitive Value for Hotels & Resorts Caribbean Consulting shows you how to present your hotel as a unique experience rather than selling ‘heads in beds” like the competition. When customers understand the added value of your property, you can differentiate yourself from the competition and stop the cycle of constant discounting. We let you know…

Read More

One of San Juan’s best value hotels was ‘hidden’ from travel consumers for years. Although the hotel is in one of San juan’s best neighborhoods – guests were presented an image of a building next to the highway across from a rather depressing rental car lot. Caribbean Consulting quickly added images showing the hotel’s location steps…

Read More

The owners of this beachfront property couldn’t figure out why they had a newly renovated hotel, experienced managers, one of the best locations in the Caribbean – and an empty hotel! With an average occupancy of less than 20% – they needed to know if there was potential for this ’boutique’ property. Caribbean Consulting conducted an…

Read More

One of Laurance Rockefeller’s original ‘Rock Resorts’ called Caribbean Consulting to help increase occupancy when a plan to ‘flag’ one of St. Croix’s legendary hotels was delayed half-way through the upgrade/renovation process.  Caribbean Consulting told a ‘tale of two hotels’ to travel consumers and positioned the lack of internet connections and cell phone reception as…

Read More

Turtle Cove is one of those ‘old-school’ Caribbean hotels that used to the the ‘in place to stay’ to be in the center of all the action. As the Turks & Caicos Islands emerged as an ultra-luxury destination, the markets shifted from Turtle Cove Marina to Grace Bay Beach and this hotel became largely forgotten.…

Read More

Owners with no previous hotel experience purchased a 70’s-era motel with plans to renovate and reposition the property as an upscale spa hotel with an organic/natural restaurant. Caribbean Consulting was hired to help them understand how their ‘ideals and concepts’ would translate to target markets that would appreciate their development concept.

Read More

This small ‘design hotel’ in Old San Juan got off to a great start when it first opened but then saw sales fall dramaticly when the initial buzz faded. The owner contacted Caribbean Consulting to help develop a guest experience that would evoke the friendly elegance of a European ‘family hotel’ and communicate this experience…

Read More

The Lazy Parrot Inn had been a favorite small hotel in the surfing town of Rincón, Puerto for more than a decade. Competition from beachfront hotels, inns and guesthouses was putting the Lazy Parrot at a disadvantage due to confusion about their location and proximity to surfing, beach bars and water sports. Working with the…

Read More

Fort Recovery Beachfront Villas: Tortola, BVI & Bequia, The Grenadines Online Marketing Services: The owner and manager at Fort Recovery have always done a great job running this well-known property on Tortola. When they decided to expand across the Caribbean to Bequia – they called Caribbean Consulting to help them with branding, positioning, search engine…

Read More

Don’t Stop the Carnival Program: Cal and Joan Coolidge did what many people just dream of – they found a small Caribbean hotel for sale on the internet, sold their home, packed their bags and relocated to paradise. They called Caribbean Consulting to give them a ‘crash course’ in how to position the property within…

Read More